CHICAGO (Feb. 25, 2021)– Chicago Fire FC today unveiled its new primary and secondary jerseys, named the “Lakefront” kits, ahead of the 2021 Major League Soccer season that kicks off on April 17.
The new adidas primary jersey is a navy kit that features striking red accents along the sleeves and sides, as well as a unique jock tag and neck tape. A nod to the people of Chicago, the neck tape on the inside of the jersey proclaims, “Bold. Brave. Big-Hearted,” while the jock tag features the four six-pointed stars from the Chicago flag. The Club’s official jersey partner, Chicago-based Motorola, will be proudly featured on the front of both jerseys.
Inspired by the city of Chicago, the Fire’s secondary jersey is a clean white design that showcases the city’s flag with four six-pointed stars that represent major historical events: Fort Dearborn, the Great Chicago Fire of 1871, the World’s Columbian Exposition of 1893 and the Century of Progress Exposition of 1933-34. The jersey, embossed with thin navy horizontal stripes, highlights the popular slogan from well-known Chicago architect Daniel Burnham, “Make No Little Plans,” on the neck tape on the inside of the shirt. The jock tag features a red outline of the Fire’s home stadium, Soldier Field. The white secondary jersey includes a monochromatic navy logo, while showcasing the classic adidas three-stripe pattern that continues onto white shorts, leading to socks of the same color.
The Fire’s crest with the championship star from the 1998 MLS Cup lies just over the heart of both new jerseys.
Local mobile company Motorola will have prominent placement on the front of both jerseys. The primary jersey will don the iconic Motorola “batwing” logo in red for the home opener at Soldier Field, while the remaining games will feature a white logo. A navy version of the “batwing” logo will be featured on the front of the secondary jersey.
The Lakefront kits will be available for pre-order at ChicagoFireFC.com/LakefrontKits. Fans can click here to enter to win personalized Lakefront kits that will be autographed by Chicago Fire players of their choice.
