MLS clubs have taken a variety of initiatives with their jersey desgins in recent years to pay tribute to fans, but never quite like this.
MLS announced on Monday that in August 2015, season ticket holders will be given the opportunity to have pictures of their faces printed within the numbers on the back of player jerseys at their favorite club. Teams will wear these special numbers on their home, road and alternate jerseys during all regular-season games in August,
It makes MLS the first league to utilize this platform, provided by Spanish company Playing2, which Mexico's national team, Real Madrid and Atletico Madrid have already used.
Each MLS club will make this initiative available to a specific number of qualifying season ticket holders, who will be sent an email providing them access to a portal on the club’s website. Once there, those fans will then be able to select the number (0-9) and the location within that number to upload their picture in the same manner in which they would pick seats on a airline flight.
Fans will also have the opportunity to customize jerseys and additional merchandise with these special numbers at their club’s official stadium store.
Specific details of individual MLS clubs’ activation of this unique program will be released by the clubs in the near future.
