The World's #1 Irish Whiskey1 Invites Fire Supporters to Raise a Glass and Unite in their Shared Love of the Game
CHICAGO (March 27, 2025) – On the heels of Jameson announcing a multi-year North American deal with Major League Soccer, Jameson® and Chicago Fire FC announce today a local partnership, making Jameson the Official Irish Whiskey Sponsor of the Fire.
Jameson will connect with passionate soccer fans in Chicago and invites them to experience the spirit of Jameson as it sets out to level-up the experience for soccer fans around the country. There is nothing more important to Jameson than sharing a smooth glass of whiskey with friends who feel like family.
“Soccer is more than just a game—it’s a culture, a passion, and a way for fans to come together and celebrate the moments that matters,” said Johan Radojewski, vice president of marketing, Pernod Ricard North America. “Jameson has always been about creating connections and partnering with Chicago Fire FC allows us to be right where our fans already are—celebrating the sport they love. We’re excited to raise a glass with the Fire community and be part of the incredible energy that soccer brings to Chicago.”
“Chicago Fire FC is proud to be joining forces with a brand as historic and storied as Jameson,” said Chicago Fire FC Senior Vice President of Corporate Partnerships Goyo Perez. “Jameson is known for forging deep connections, and we look forward to collaborating with them on creating bespoke experiences to bring our incredible fans together in celebration of the beautiful game.”
Jameson branding will also feature in-stadium at MLS home matches throughout the season, across Fire digital channels, and official Fire fan fests.
For more information, visit JamesonWhiskey.com.
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TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY
About Major League Soccer
Headquartered in New York City, Major League Soccer -- celebrating its 29th season in 2024 -- features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
Media Contacts:
Chicago Fire FC
Jess Braveman, jbraveman@chicagofirefc.com
Pernod Ricard
Blaine Rueber, Blaine.Rueber@pernod-ricard.com
Libby Hudson, LHudson2@webershandwick.com
1 SOURCE: Nielsen Scanning -L52W 10/5/24
