This September, MLS WORKS, Major League Soccer’s community outreach initiative, will be conducting its 4th annual Kick Childhood Cancer campaign to raise awareness and funds for Children’s Oncology Group (COG).
Children’s Oncology Group is the world’s largest organization devoted exclusively to childhood and adolescent cancer research, uniting more than 9,000 experts in childhood cancer at more than 200 leading children’s hospitals around the world.
MLS will “go gold” during the month-long campaign, which will be promoted nationally on broadcast, in-stadium, on social and digital channels and by all 22 MLS clubs through various local activations. The Chicago Fire will host its Pediatric Cancer Awareness Match on Saturday, September 9 during its home game against the New York Red Bulls (3 PM).
League-wide campaign highlights:
• Commemorative gold adidas Nativo 2017 Official Match Ball to be used during all matches
• Kick Childhood Cancer gold captain’s armbands
• Players and PRO referees will wear special edition Kick Childhood Cancer t-shirts during pre-game activities
• Players will wear a commemorative gold ribbon jersey patch
• Coaches and training staff will be provided with club specific Kick Childhood Cancer scarves
• Gold corner flags and goal nets will be featured
• Autographed, game-used memorabilia will be auctioned off online beginning September 22
• Kick Childhood Cancer scarves and t-shirts have been designed by emerging illustrator Maria Lambiris. The scarves and t-shirts, along with other limited-edition Kick Childhood Cancer apparel will be available on MLSstore.com and at select in-stadium retailers.
Fans are encouraged to support the campaign by posting images with their Kick Childhood Cancer scarf, or other favorite club scarf on Instagram and Twitter using #ScarvesUp to celebrate Scarftember. MLS WORKS will make a donation to Children’s Oncology Group for each post that includes the hashtag. Fans can also make a donation on the League’s Crowdfunding Webpage.
Our Goal is a Cure, Make it Your Goal Too… visit MLSsoccer.com/MLSWORKS to learn more.
