Nuestro Fire is a Unique Fútbol Apparel Line Inspired by Fire Fans, Paying Homage to the Rich Latino Culture in the City of Chicago
CHICAGO (September 15, 2023) – Chicago Fire FC announced today the launch of Nuestro Fire, an exclusive, Latino-focused merchandise collection. Nuestro Fire is a unique fútbol apparel line proudly inspired by Chicago Fire FC fans, crafted to celebrate, and pay homage, to the rich Latino culture in Chicago. The collection was designed in-house by Mexicana Chicago Fire FC employee, Senior Digital Content Producer, Erika Mariscal. The first Nuestro Fire collection will feature five uniquely designed items, including four short-sleeve t-shirts and a crewneck sweatshirt, starting at $30.00.
Nuestro Fire is a true reflection of the team and its supporters. The story behind this collection is one of unity, pride, and fiesta that embodies the spirit of the fans, the colors of the Club, and the connection of the community with their roots commemorating their contributions to this city, as well as their individual stories and traditions. Designed to honor the Latino culture and fútbol, this line stands as a tribute to Chicago’s multitude of ethnicities, and love for this sport that brings people together across different backgrounds, creating a place for unity and belonging.
“I’m incredibly excited for Chicago Fire FC to be launching Nuestro Fire, an all-new merchandise line – created by Latinos for Latinos,” said Chicago Fire FC Senior Digital Content Producer, Erika Mariscal.
“Fútbol is part of our personal identity, and fashion is an expression of our personality, so I merged both to create Nuestro Fire. I wanted to make the Latino community in Chicago – and Chicago Fire fans – proud by designing a collection that celebrates the different cultures and backgrounds reflected across this great city.”
“The Chicago Fire are thrilled to be introducing the Nuestro Fire merchandise line ahead of the Club’s upcoming Hispanic Heritage Night match,” said Chicago Fire FC Vice President, Integrated Marketing Megan Cantwell. “In designing Nuestro Fire, Erika brought so much passion and creativity, and was able to provide an authenticity and unique perspective that is representative of her Mexican culture. We’re so proud of her and the work she put into bringing Nuestro Fire to life.”
Each piece of Nuestro Fire commemorates the relationship between the Chicago Fire and the Latino community by combining culture, fashion, and fútbol, resulting in designs that are culturally significant by drawing inspiration from the city’s heritage, cultural diversity, and great history. In essence, Nuestro Fire serves as a powerful link to Latino families, their ancestors and shared love for fútbol. By wearing these commemorative artworks, the aficionados not only represent Chicago Fire FC but also proudly celebrate their identity, heritage, and the diverse cultural mosaic that makes up Chicago.
Nuestro Fire will only be available to purchase in-stadium during Chicago Fire home matches at Soldier Field. The collection will be on display in the team shop in the South Courtyard inside Gate 0, as well as the team shop at Section 150. Starting at $30.00, Nuestro Fire was designed as an affordable streetwear-inspired merchandise line inspired by Chicago Fire fans. For more information on Nuestro Fire, please visit chicagofirefc.com/nuestro-fire
Media photos and video of the Nuestro Fire merchandise collection can be found HERE.
Nuestro Fire merchandise will be available for purchase in-stadium beginning when the Club returns to the lakefront on Sept. 23 as the Chicago Fire host the New England Revolution at Soldier Field at 7:30 p.m. CT. Join the Fire for the Club’s annual Hispanic Heritage night during the Sept. 23 match against New England. One of this season's most anticipated giveaways, the first 5,000 fans to enter Soldier Field will receive a Fire-themed Luchador Mask as part of the night's festivities! Be there as the Fire recognize the incredible contributions and rich culture of Chicago's Hispanic community. The match will be broadcast on Apple TV, transmitted locally on WLS-AM 890 in English and in Spanish on TUDN 1200 AM. Tickets for the Fire’s Sept. 23 Hispanic Heritage Night match versus New England are available for purchase here.
