CHICAGO (March 23, 2022) – Chicago Fire FC today announced a partnership with Chicagoland and Northwest Indiana Buick GMC Dealers, making them the “Official Domestic Automobile Partner” for the Club in its 25th season.
As part of the partnership, the Fire will have a special new offer that allows Buick GMC owners to park in an exclusive area in the Waldron Deck at Soldier Field. Fans will see signage directing them to the exclusive parking area, along with parking attendants instructing them upon entrance into the Waldron Deck Parking Facility.
“This incredible new partnership with Buick GMC allows the Fire to provide an additional level of service to our Buick GMC-owning supporters,” said Chicago Fire FC Chief Strategy Officer Jeroen van den Bergh. “The Fire strive to partner with brands that are innovative and have a strong focus on customer service and this is a perfect collaboration. We’re looking forward to enhancing the fan experience for everyone joining us at Soldier Field on match day, and thanks to Buick GMC, we have a true partner that extends beyond the traditional boundaries.”
As the Fire’s official domestic automobile partner, Buick GMC vehicles will be on display between Gate 3 and 5 or on a riser across from Gate 9 at Soldier Field during each of the Club’s home games. Additionally, Buick GMC will receive a number of media extensions including field level signage at Soldier Field, TV commercials during the Fire’s broadcasted games on WGN-TV and fascia LED wraps in-stadium.
“We are thrilled to partner with a stellar organization in Chicago Fire FC,” said Chicagoland & Northwest Indiana Buick GMC Dealers in a statement. “This is a partnership packed with potential, as the Buick and GMC brands align perfectly with the core values, competitive spirit, and energy that the Fire bring to the City of Chicago and the surrounding area. We look forward to integrating our premium vehicles with the Fire and their dedicated fanbase, and are excited to watch this partnership grow!”
