CHICAGO (July 9, 2024) – Chicago Fire FC and one of the Midwest’s most iconic landmarks – Navy Pier – today formally announced a new partnership, running through the remainder of the 2024 MLS regular season. Through the agreement, Navy Pier becomes an Official Partner of the Club, receiving in-stadium activations on home matchdays at Soldier Field, with branding featured across stadium concourses, and will be integrated across day-to-day Club assets, including website, social media content, and email advertising.
“The Chicago Fire are excited to be partnering with such a renowned landmark like Navy Pier,” said Chicago Fire FC President of Business Operations Dave Baldwin. “Through this partnership, we’ll be able to continue providing engaging experiences for our incredible fans, such as the popular Pier-to-Pitch program, while simultaneously working with a world-class organization such as Navy Pier. Additionally, our relationship with Navy Pier will allow us to tap into their unparalleled reach and introduce new fans to our Club.”
“Navy Pier is excited to partner with Chicago Fire FC during one of the most thrilling times for soccer in America.” said Navy Pier Chief Administrative & Equity Officer, Arnie Rivera. “We look forward to working collaboratively in support of the Pier’s non-profit mission and to bring unique and exciting soccer-focused experiences to Fire fans and Pier visitors alike.”
As part of the agreement, the Fire will have the opportunity to utilize Navy Pier’s multitude of restaurant and hospitality spaces for Club events, including Pier-to-Pitch, presented by Mom Water – a pregame tailgate experience and water taxi service from Harry Caray's to Soldier Field; watch parties for Fire away matches at the Navy Pier Beer Garden; along with activations during seasonal events such as Navy Pier’s Summer Block Parties.
The Fire will return to the lakefront on Saturday, July 13 to take on New York City FC at 7:30 p.m. CT at Soldier Field. Join the Fire for the Club’s first-ever Country Music Night, presented by Celsius, where fans can enjoy all the greatest country hits and snag a limited-edition Chicago Fire cowboy hat giveaway. Tickets for the July 13 match versus NYC are available starting at $29 and can be purchased HERE via Ticketmaster or by calling 888-MLS-FIRE. The match will also be broadcast globally on Apple TV, and transmitted locally in English on WLS 890 AM and in Spanish on WRTO 1200 AM.
For additional information on Chicago Fire FC, including information on the 2024 MLS Season, please visit: chicagofirefc.com. For regular Club updates, follow Chicago Fire FC on Twitter (@chicagofire and @vamosfire using hashtags #CF97 and #VamosFire), Instagram (@chicagofire), TikTok (@chicagofire), and Facebook at facebook.com/chicagofire/.
About Navy Pier
Located on Lake Michigan, Navy Pier is the top nonprofit tourism destination in the Midwest, stretching more than six city blocks and typically welcoming nearly 8 million annual guests. Originally opened in 1916 as a shipping and recreation facility, this Chicago landmark showcases more than 50 acres of parks, restaurants, attractions, retail shops, sightseeing and dining cruise boats, exposition facilities, and more. The Pier celebrated its 100th anniversary in 2016 with the unveiling of the iconic Centennial Wheel, Polk Bros Park, Family Pavilion and Peoples Energy Welcome Pavilion. Today, Navy Pier continues to usher in its second century with ongoing Pier-wide redevelopment efforts – including Sable, a 223-room Hilton hotel, new restaurant and retail partnerships, and thrilling new attractions such as Flyover Chicago and Illuminarium. The Pier is proud to present free, year-round cultural programming designed to inspire, educate, and connect communities across the city and globe. Click here to donate to Navy Pier, a mission-driven 501(c)(3) organization. For more information, visit NavyPier.org.
